Someone once said to me that
we are generating data from the time we are born. In the life of a person, so much data is generated. Whether it is demographic data or transactional data or analytical data, there is so much of it that we generate every day. Really! You are generating data right now while reading this article. The site has registered you as a visitor... anonymous or recognized, that is upto you really, but the visit is registered into a datastore none-the-less. Depending on which site you visit, there may be information about advertisements and click actions that you perform. Now, I don't want to say that we are all being tracked and this is a conspiracy... it is a fact of life in these times.
But what happens with this data?
